Customer & Market Intelligence Research:Customer Intelligence Research, Customer Engagement Research, Big Data Analytics, Big Data Analysis, Technology Research, Customer Managment, Customer Experience, Digital Marketing, GRC software, GRC technology, GRC Processes, Customer Analytics, Social Intelligence, Social Analytics Accelerating Performance by Calculating ResultsTM We are unique in the world of industry analyst firms in that we do not charge technology vendors for analyst access. However, we do deliver high impact customer intelligence research & advisory services that reduce cycle-time & influence customer management, product strategy and channel development goals.
Feel free to scan our QR-Code and sign up for our Newsletter!
Our research focuses on how successful companies leverage enabling technologies such as; CRM, BI/Text Analytics, Web Analytics, Marketing Automation, Social Media, Information/Data Management, Governance, Integration & Quality as well as the business processes, performance metrics and best practices that result in measurable results.
Scan to Sign Up for Customer Intelligence Newsletters!
Customer Intelligence Research Services
Industry analyst, primary research and advisory services encompass:
Product Strategy Roadmap Validation and Guidance
Go to Market Strategy, Value Proposition Development and Positioning
Educational Sales Tool Development Based on Primary Research
Request for Quote / Information Review and Assessment such as:
We assist end-users of technology, solutions & services develop RFQ that are aligned with corporate, operational and tactical objectives and goals
We provide an assessment of benefits to be expected from investment in specific technologies
We offer guidance and/or validation on responses received from providers of technology, software and solutions to ensure alignment with business requirements and budgets.
Since 2001, clients have relied on our industry insight, expertise and independent research for guidance in assessing various technology and service options. Our results-driven approach ensures that your organization utilizes primary quantitative research and qualitative voice of the customer insights to support strategic and tactical decisions.
Our Clients Include emerging businesses and billion dollar multi-national enterprises. In "calculating results" we deliver data-driven insights, market analysis, vendor evaluations, and customer intelligence that is designed to support our clients' business decisions.
Business leaders turn to us for information on vendors, service providers and best practices that will accelerate their growth.
Vendors and service providers value our research-driven thought leadership, independent analysis and business case return on investment assessments.
Clients turn to us for market intelligence and consulting services that reduce cycle-time and influence customer management, product strategy, channel development and market adoption strategies.
Market Intelligence Research Value Each of our research projects are designed to address critical business issues, guide product or go2market strategies or enhance customer analysis and management practices across ALL of your organization's stakeholders--Prospects, Clients, Partners, or Investors.
A key strength is our understanding of the unique challenges companies face in developing credible thought leadership, customer management, market education, sales tool and communication programs that provide tangible return on investment.
BOSTON, MA September 17, 2013 -According to Leslie Ament, SVP and Principal Analyst, “In most organizations, enterprise business intelligence and big data analytics initiatives coexist as its not a matter of one versus the other, rather, that the scope and type of analysis required coupled with the selection of specific information sources typically determines which analytical techniques should be used for maximum business results.” View research abstract here.
Boston, MA August 5, 2013--Industry analyst and market research firm Hypatia Research Group announces a complimentary webinar scheduled for Wednesday August 7, 2013 at noon eastern time entitled “Social Engage: Why You Should Take Your Social Channel Seriously!" Register here!
Boston, MA June 11, 2013--Leslie Ament, senior vice president, and principal analyst at Hypatia Research Group stated, “Customer information is fluid, resides in several software applications or systems as varied as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Enterprise Marketing (EMM), or Data Warehouses and delivered via Cloud, On-premise, SaaS or hosted technologies as well as via online user-generated content such as social media networks. Achieving a comprehensive 360 degree view of the customer has never been more challenging and yet necessary given the sophistication of today's multichannel consumer.”
San Jose, CA, June 04, 2013--Direct Marketing News has announced that Leslie Ament, SVP research, and principal analyst of Hypatia Research, will reveal the results of its recent study titled “Big Boom in Data Analytics” during her keynote session at the Marketing&Tech Partnership Summit, to be held on June 20 in at Hyatt Place in San Jose. The Summit is dedicated to exploring ways in which marketers can collaborate with their technology colleagues—whether in IT, data, mobile, etc.—to enhance marketing performance.
“Do it big, do it right and do it with style.” ― Fred Astaire Boston, MA April 11, 2013
Industry analyst and market research firm Hypatia Research Group announces availability of a new primary research study entitled “Dancing the Big Data Insights Waltz With Accuracy, Agility and Speed”. Leslie Ament, senior vice president, and principal analyst at Hypatia Research Group stated, “Partners waltzing in triple time with four feet require grace and precision.
PRLog (Press Release) - Oct 31, 2012 - Lexington, MA--Hypatia Research Group has to date, surveyed over 800 global organizations for this research and will utilize data only from respondents that actually utilize, recommend, influence, and hold budget or veto power over the purchase of big data analytics software, solutions and managed services. Companies interested in receiving an executive summary of this study may complete the survey. Follow this link to compete the survey:https://hypatiaresearch.us.qualtrics.com/WRQualtricsSurve...
PRWeb Oct. 23, 2012--Las Vegas, Nevada--The 21st century global information market is comprised of 24-hour news, entertainment and information delivered on billions of intelligent devices. Companies have to be smarter than ever to grow revenue and develop business models that respond to the demand of their clients. They need to firstly understand their audience - their behaviors, personalities, likes and dislikes in order to capture, connect and leverage the valuable information that allows them to anticipate customers' changing preferences and rapidly turn these insights into new offerings.
Participants & Roles:
Leslie Ament, Vice President Research and Senior Analyst, Hypatia Research: Moderator
Rod Smith, Fellow and Vice President, Emerging Technologies, IBM
Deepak Advani, Vice President, Business Analytics, IBM
Andrew Shelton, Head of Sports and Science, Leicester Tigers,
Oct 17, 2012 - BOSTON, MA - Industry analyst and market research firm Hypatia Research Group today announces availability of a new primary research study entitled "What CMOs Need to Know About Social Analytics & Intelligence Solutions". Join Hypatia Research Group on November 8, 2012 as we share research highlights from this study courtesy of our host Clarabridge, Inc.
Aug 01, 2012 - BOSTON, MA--Industry analyst and market research firm Hypatia Research Group today announces availability of a new primary research study entitled "Social Analytics & Intelligence: Converting Contextual to Actionable." Featuring the unique Hypatia GalaxyTM Evaluation, in which 24 software vendors are evaluated by 12 criteria, this report showcase current trends, organizational challenges, best practices, and return on investment metrics utilized by top performing organizations via 50+ pages, 21 tables or figures and several case studies that focus on business return on investment.
May 15, 2011 – BOSTON, MA – Industry analyst and market research firm Hypatia Research Group announces a new primary research study entitled “Leveraging Social Channels for Customer Service & Support“ which details current trends, organizational challenges, andbusiness case justification. Over 526 respondents with direct accountability for selection or use of social analytics software andservices were utilized for this primary research.
April 30, 2012--GalaxyTM Evaluations Illustrate Consultancies That ‘Walk the Walk’--Industry analyst and market research firm Hypatia Research today announces a new primary research study entitled “Enterprise Governance, Risk & Compliance: Why Management Consultancies Should Provide a Holistic Approach” detailing current trends, organizational challenges, and business case justification. Featuring the unique Hypatia GalaxyTM evaluations of management consultancies, in which each is assessed by 12 criteria, the report offers readers actionable insight via 55 pages, 3 case study evaluations and 15 tables or figures.
Jan 18, 2012--UK Software Company Metacompliance ranks first place for the Data Access & Security category among the Global Governance Risk and Compliance Vendors evaluated by Independent US industry analyst firm Hypatia Research.
Hypatia Research Group http://www.HypatiaResearch.com delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth. Coverage areas include: CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database Marketing, and Customer Data Integration and Quality. Since its inception by co-founder Leslie Ament in 2001, clients have relied on Hypatia for industry insight, expertise and independent research for guidance in assessing various technology and service options. Like our namesake, Hypatia, we are committed to Calculating ResultsTM for our clients.
Hypatia of Alexandria (circa. 370-415 AD), invented several scientific devices--the astrolabe, planesphere, and hydroscope (hydrometer). These instruments were used to calculate the distance between planets, the position of visible stars at any time of the year, and the gravity of liquids respectively. Hypatia was the first woman to make substantial contributions to the development of mathematics, astronomy & philosophy.
Customer Engagement Research, Customer Intelligence Research, Research and Advisory Firms, Customer Intelligence, Business Analytics, Customer Management, CRM, Customer Interaction Management, Digital Marketing, GRC Vendors, Information Management Software, Customer Data Management, Social intelligence, Social Analytics, Customer Service and Support, Business Intelligence, Primary Market Research, Technology Return on Investment, Technology ROI, Business Value of Technology, Customer Intelligence, Leslie Ament, Market Research, CRM, Social Media, Social Analytics, Social Intelligence, Text Analytics, Predictive Analytics, Voice of Customer, Speech Analytics, Customer Analytics, Customer Data Management, Business Intelligence, Market Intelligence, Analytics, contextual analysis, Digital Marketing, Web Analytics, Decision Support, Decision Science, Big Data Analytics, Consumer Generated Media, Customer Management, Vendor Analysis, Market Research, competitive intelligence, Sales Force Automation, GRC, Information Management, Corporate Performance Management, Enterprise Feedback Management, Content Mining, Text Mining, Data Mining, Market Research, Market Insight, Consumer Insight, CPFR, Collaborative Planning Forecasting and Replenishment, Enterprise Information Management, Data Quality, Data Governance