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FUTURE CURVE

Company

We specialise in Sales and Business Development Optimisation for large multinational and small to medium sized organisations.

We are the leading experts in Value Proposition creation and development, helping organisations bridge the gap between what they do and the value they bring their clients.

Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

Tells you why and shows you how.

Never before has there been a simple to follow, step-by-step guide to creating a value proposition.

Follow the step-by-step process in this book and you will -

• Make it easy for your customers to buy from you
• Engage and convert better prospects
• Pursue the right opportunities
• Improve your cost of sale
• Generate high levels of repeat business
• Avoid price erosion
• Keep margins solid

"Practical and pragmatic, this book will really help you create and build value for your clients."
Sean Finnan, Managing Director, EDS UK and Ireland

"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - there's been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need."
Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth and Cranfield Business Schools

Buy from Amazon.co.uk

For marketers - For salespeople - For CEO's

Cindy Barnes, Helen Blake and David Pinder will take you through step-by-step the stages in creating your value proposition. Experts in sales, marketing and strategy for more than 20 years each, they have combined their experience and give you a simple framework to follow.

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit is published by Kogan Page and on sale from 3rd October 2009.

Download a free excerpt here


Retail Systems Research ("RSR") is the only research company run by retailers for the retail industry. RSR provides insight into business and technology challenges facing the retail industry and thought leadership and advice on navigating these challenges for specific companies and the industry at large.

We leverage vendor-sponsored, objective research and broad industry reach and deliver data-driven insights, practical recommendations, and visionary thought leadership to the retail industry.

Mint Jutras is an independent research-based consulting firm that specializes in analyzing the business impact of enterprise applications. Combining deep and broad domain expertise, years of technology experience and fresh primary research, we offer actionable insights on how to make software investments pay dividends. We deliver this insight through published reports, speaking and consulting. We influence the selection and implementation of enterprise applications by benchmarking and communicating the potential impact on corporate performance. We offer advice on how best to leverage these solutions. We guide enterprise application vendors in developing solutions and communicating their full potential.

At the very core of enterprise applications is Enterprise Resource Planning (ERP) and nobody knows ERP better than Mint Jutras. Yet the expanding role of enterprise applications over the past 25 years has led to the extension of ERP, penetrating more broadly and deeply throughout the enterprise, touching virtually every aspect of the business. Leveraging these solutions to their full extent is key to keeping any business in "mint condition".


Hypatia Research, LLC,  http://www.HypatiaResearch.com  delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth.  Coverage areas include: CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database Marketing, and Customer Data Integration and Quality.  Since its inception by co-founder Leslie Ament  in 2001, clients have relied on Hypatia for industry insight, expertise and independent research for guidance in assessing various technology and service options.  Like our namesake, Hypatia, we are committed to Calculating ResultsTM for our clients.

Hypatia of Alexandria (circa. 370-415 AD), invented several scientific devices--the astrolabe, planesphere, and hydroscope (hydrometer). These instruments were used to calculate the distance between planets, the position of visible stars at any time of the year, and the gravity of liquids respectively. Hypatia was the first woman to make substantial contributions to the development of mathematics, astronomy & philosophy.

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www.HypatiaResearch.com

Accelerating Performance by Calculating Results™