In the News:
"CRM Systems: One Size May Not Fit All Insurers" by Leslie Ament, published in Insurance Networking News .
What do insurance, consumer goods, retail and manufacturing companies have in common? Each relies on a complex value chain of partners engaged in collaborative business processes in order to develop relationships and deliver goods or services to customers.
"Get Marketing ROI Now! How to Set Goals, Develop Plans, Measure & Quantify Results" published in CRM Magazine, by Leslie Ament
Many people believe that marketing, branding & communications are all about creating “buzz” or increasing visibility & awareness of an organization’s product or service offerings -- an intangible “investment” that cannot be measured or justified.
In these days of shrinking profits and corporate belt-tightening, if a person or a team’s contributions cannot be measured or justified in relation to profits, it is considered a non-essential expense. In other words, marketing professionals are prime targets for cost-cutting measures at organizations of various sizes across many industries.
Therefore, the $100K question becomes, “How should marketing professionals justify their value in contributing to an organization’s financial success?”
"Output and Demand Need Careful Cohesion" published by The Financial Times of London.
"Hunter-Douglas Slashes Inventory with Collaborative Forecasting" by Leslie Ament. Published by Consumer Goods Technology.
"Demand Attention" as published in Supply Management Magazine, by Leslie Ament of Hypatia, Calculating ResultsTM
Integrating demand more effectively with procurement would revitalize companies' Supply Chains and help to cut costs says Leslie Ament of Hypatia Market Research & Communications.
"The Demand-Driven Company: the next business model?" by Leslie Ament. Published in Logistics Europe.
Product-intensive companies have long been searching for sustainable business advantage. For many years, ERP and/or Supply Chain systems promised to deliver the desired results: improved internal operations and incremental speed to market. However, in today's extended, collaborative, e-business environment, the models have changed so drastically that companies need to anticipate and respond to dynamic market changes with greater speed and flexibility.
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