What is Customer Intelligence Research?
"Customer Intelligence Management is defined as the
process of capturing,
managing, analyzing and applying customer insight to enhance performance
and to accelerate growth." -- copyright 2001 Hypatia Research,
LLC.
Our research encompasses all aspects of customer information management that businesses leverage for decision support in regards to issues relating to vendor selection, operational improvements, market intelligence, or industry best practices. We focus on the internal processes, service providers and enabling technologies organizations deploy in order to leverage this intelligence--and we benchmark industry performance.
Our coverage areas include: CRM, Business Intelligence, Web Analytics, Marketing Automation, Database Marketing, and Customer Data Integration & Quality.
In short, we investigate and assess return on investment for how customer insight and information is managed, analyzed and applied by businesses ranging from SMB's to billion dollar enterprises.
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