Challenge: Enhancing the customer
experience, and mining increasingly granular levels of customer data--both behavioral
(interactional) and historical (transactional) for targeted segmentation and/or
precision marketing initiatives often requires new processes, new metrics and
new ways of measuring return on investment.
What best practices should organizations utilize to exploit and to
justify return on social media investment?
Focus: Taking a survey-based approach, Hypatia will uncover the selection,
deployment and assessment processes top performers utilize when leveraging
social media.
Outcome: Our research will benchmark performance as well as provide a Hypatia GalaxyTM
assessment of the vendor landscape that companies should
consider when evaluating options for social media investment.
Thanks
for sharing your experiences with Hypatia Research, LLC. All qualified
respondents will receive a complimentary summary of this primary research study. Please
provide a company email address and phone number in order to receive your
study.
Hypatia Research,
LLC, http://www.HypatiaResearch.com
delivers high impact market intelligence, industry benchmarking, best practice,
and vendor selection research for how businesses use technology and service
providers to capture, manage, analyze and apply customer intelligence to
enhance performance and to accelerate growth. Coverage areas include:
CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database
Marketing, and Customer Data Integration and Quality. Since its
inception by co-founder Leslie Ament in 2001, clients have relied on
Hypatia for industry insight, expertise and independent research for
guidance in assessing various technology and service options. Like our
namesake, Hypatia, we are committed to Calculating ResultsTM for our
clients.
Hypatia of Alexandria (circa. 370-415 AD), invented
several scientific devices--the astrolabe, planesphere, and hydroscope (hydrometer). These
instruments were used to calculate the distance between planets, the
position of visible stars at any time of the year, and the gravity of
liquids respectively. Hypatia was the first woman to make substantial
contributions to the development of mathematics, astronomy &
philosophy.