Performed business requirements gathering processes and recommended appropriate vendors for short-listing for a global enterprise customer data management initiative in advance of vendor selection for a manufacturer of office supplies.
Presented an "Under the Kimono" strategic advisory session to a major marketing services provider in regards to the company's product and service portfolio offerings.
Conducted research & competitive analysis on The Convergence of Document, Content & Knowledge Management Solution Providers for a management consulting firm;
Performed market research for a specialty food manufacturer to assess value, create go-to-market strategy and develop business plan;
For a publicly traded (NASDQ) collaborative Enterprise Content Management software company: Completed market research for targeted industries & recommended high value business development & channel strategy for new commercialized product introduction;
Created Brand Image, Go-to-Market strategy and business development plan for a personal care services organization.
"Marketing ROI: How to Set Goals, Develop Plans, Measure & Quantify Results"
by Leslie Ament
Many people believe that marketing, branding & communications are all about creating 'buzz' or increasing visibility & awareness of an organization's product or service offerings --an intangible "investment" that cannot be measured or justified. In these days of shrinking profits and corporate belt-tightening, if a person or a team's contributions cannot be measured or justified in relation to profits, it is considered a non-essential expense.In other words, marketing professionals are prime targets for cost-cutting measures at organizations of various sizes across many industries. Therefore, the $100K question becomes, "How should marketing professionals justify their value in contributing to an organization's financial success?" For more information on how we can help you achieve greater return on your marketing investments, please contact us for a complimentary meeting and to request the full article contact: Research@HypatiaResearch.com.
Hypatia Research,
LLC, http://www.HypatiaResearch.com
delivers high impact market intelligence, industry benchmarking, best practice,
and vendor selection research for how businesses use technology and service
providers to capture, manage, analyze and apply customer intelligence to
enhance performance and to accelerate growth. Coverage areas include:
CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database
Marketing, and Customer Data Integration and Quality. Since its
inception by co-founder Leslie Ament in 2001, clients have relied on
Hypatia for industry insight, expertise and independent research for
guidance in assessing various technology and service options. Like our
namesake, Hypatia, we are committed to Calculating ResultsTM for our
clients.
Hypatia of Alexandria (circa. 370-415 AD), invented
several scientific devices--the astrolabe, planesphere, and hydroscope (hydrometer). These
instruments were used to calculate the distance between planets, the
position of visible stars at any time of the year, and the gravity of
liquids respectively. Hypatia was the first woman to make substantial
contributions to the development of mathematics, astronomy &
philosophy.